The BTCBV’s 2025 membership study
What was important to our members
Background
In 2025, the marketing working group conducted a member study to understand what made membership of the Bitcoin Association particularly attractive, where there was room for improvement and which measures offered the greatest added value.
The survey and analysis was conducted jointly with the marketing working group by UTXO Solutions.
What was particularly appreciated
The majority of respondents saw the association as an important lighthouse for Bitcoin in Germany:
- Visibility: Public appearances, conferences and media presence also strengthened the reputation of the members.
- Political voice: Interests were represented professionally vis-à-vis politicians and authorities.
- Network: The exchange with entrepreneurs and experts was a key added value.
- Prestige & trust: Membership was regarded as a seal of quality – a visible sign of seriousness and commitment.
“The association gives me reach and credibility that I wouldn’t have on my own.” – Survey participants
Concerns and challenges
The study also showed where there was a need for action:
- Transparency: More clarity about what the association is working on and how decisions are made.
- Participation: Uncertainty about how and where members could specifically get involved.
- Resources: Concern that too many projects were started at the same time and diluted as a result.
“I want to get involved – but I need to know where I can start.” – Survey participant
Surprising findings
Some of the results were particularly revealing:
- Desire to get involved underestimated: More members than expected wanted to be actively involved.
- Events as the main driver: Trade fairs and conferences were the most important point of contact – not just PR tools.
- Storytelling works: Personal accession stories generated significantly more response than pure facts.
How we react to this
On this basis, we have started targeted measures that are now being gradually implemented, such as
- Clearer onboarding: Regular onboarding calls with all participation opportunities and contact persons.
- Buddy system: Allocation of active members as buddies for new members
- Focused event strategy: Participation in selected events with a uniform, professional appearance.
- Transparent communication: Regular status updates via newsletter and open member call.
- Pool resources: Concentrate on a small number of high-impact projects with clear responsibilities.
- Regular active check-ins with members: Understanding what our members want and need in order to set up the association in their best interest
Learn more
The full presentation of the member study with all results and charts is available for Mitglieder➡️ here.
